What if the tactics of design and story used by bottled water were employed in the reusable category? Why couldn't great industrial design — where form and function are meticulously analyzed — be incorporated into a new product line that anticipated the user's every need? There was no law that stated environmentally friendly products must deliver less convenience and inferior performance, yet most “green” alternatives often delivered that experience.
KOR sought far and wide to find the best design partner to help make the company’s vision a reality. In RKS Design, a world-class design firm based in Southern California, KOR discovered a team that deeply understood how KOR’s focus on design could be the driver that motivated change, creating not just products, but also a company and a movement.
KOR brought over 100 functional design requirements to the project, and after nearly three painstaking years of development with RKS (and over 15 abandoned concepts), KOR emerged in the summer of 2008 with the KOR ONE Hydration Vessel. A lightning rod product, the KOR ONE immediately gathered global attention for the concept it represented — that great, iconic design could be embedded in a product that stood as a beacon of sustainability. In 2009, KOR established Thirst for Giving™ and launched a line of KOR ONE “Special Edition” vessels to raise awareness and funds for critical water causes.
What started as KOR’s simple goal of perfecting the reusable bottle has expanded into a company charged with celebrating, protecting, and treasuring water — in our personal lives and the world. Today, KOR is hard at work spreading “sustainable hydration” to the world in a growing line of design-driven hydration products and enlisting water advocates, one customer at a time.